The PERNA aesthetic is timeless with a sensual attitude.
Introducing PERNA The Label, a luxury womenswear label designed and made in Australia with a sustainable approach. Creating timeless pieces for the inspiring woman with the female form always in mind.
Our release is an intentionally small, considered collection of elevated, statement pieces. Strictly limited quantities have been produced of most pieces, with some operating on a made-to-order model to reduce waste. Each PERNA piece is designed in Melbourne and produced by a small, ethically accredited maker in Kealba, Victoria.
Carla Perna founded PERNA The Label at the beginning of 2020 while navigating a new, uncertain world. A time of introspective thinking for most; Carla decided to pursue her dream of designing her own label. Carla comes from a nurturing family of fashion lovers & professionals. Her mother, a pattern maker by trade, exposed Carla to the craft of garment construction and the ins & outs of the industry at a very young age. This inevitably led to Carla's long standing career in styling and retail, further developing her passion for the fashion industry. Carla would devote her time to sketching garments, researching classical art & architecture to find inspiration for her dream garments.
Each facet of PERNA The Label has been developed & researched independently; from the designing, pattern making, sampling & sourcing fabrics. The label to be ‘the most honest and authentic representation of myself both in vision and values.’ Because of the slower nature of the brand, Carla hopes to promote investing in a premium, beautifully made garment that’s not dictated by seasons or trends.
PERNA The Label is Carla’s response to finding luxury designs with a transparent, ethical process behind it. Carla believes very strongly in supporting Australian artists and makers, which is why all fabric is sourced locally and each piece is made in Melbourne’s North-West by an accredited manufacturer. Carla hopes each PERNA piece gives the wearer the strongest form of confidence and serves as a treasured piece for years to come.