PRIVACY POLICY

Perna The label (ABN: 9881 2727 233) understands that your privacy is important and ensures that your personal information is handled in accordance with the Privacy Act 1988 (Cth) (Privacy Act), and GDPR. This Privacy Policy sets out the basis on which we collect and process your personal data through your use of our website, and/or signing up for newsletters and other marketing activities either in store or online.


Purpose for handling private information
Personal information is information about you, such as your name, contact details and records of your dealings with us. We collect, hold, use and disclose
• personal information:
• To process transactions and deliver products to you
• To communicate with you
• To maintain our business records and to otherwise run our business
• For purposes disclosed to you and to which you have consented
Or purposes that you would otherwise reasonably expect, and
For any other purposes required or permitted by law


Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
Sensitive information will be used by us only:
• For the primary purpose for which it was obtained
• For a secondary purpose that is directly related to the primary purpose
• With your consent; or where required or authorised by law.


Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
• Third parties where you consent to the use or disclosure; and
• Where required or authorised by law.
Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.


Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.
Perna will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.
In order to protect your Personal Information we may require identification from you before releasing the requested information.


Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Policy Updates
This Policy may change from time to time and is available on our website